Executive summary sample business plan for interior design

According to Home magazine, 46 percent of Americans plan to redecorate or remodel in the next five years, compared with 35 percent in the previous five years. The interior design business is a go—out—of—your—house kind of home business. There have been countless books and magazines published for the sector.

Executive summary sample business plan for interior design

Comparison positioning and stature within social groups are made on an ongoing basis, but rarely discussed. Barton Interiors is providing its clients the opportunity to create a home environment to express who they are.

They seek design assistance and have the resources to accomplish their goals. They desire their home to be personal, unique, and tasteful as it communicates a message about what is important to them. Barton Interiors will seek to fulfill the following benefits that are important to our clients. Download your free payslip and contract of employment here to get you started in the right direction.

Mission Statement

Target Market Segment Strategy Our marketing strategy will create awareness, interest, and appeal from our target market for what Barton Interiors offers its clients. Country Club Women — The most dominant segment of the four is comprised of women in the age range of 35 to They have discretionary income, and their home and how it looks is a priority.

The appearance of where they live communicates who they are and what is important to them. Target Market Worksheet Boomers in Transition — This group, typically ranging in age from 50 to 65, is going through a positive and planned life transition.

They are changing homes either building or moving or remodeling due to empty nest syndrome, retirement plans, general downsizing desires, or to just get closer to the golf course. Their surprisingly high level of discretionary income is first spent on travel, with decorating their home a close second.

This is what makes this segment so attractive. The woman of the couple is the decision maker, and often does not always include the husband in the selection or purchase process. They buy big when they have received a promotion, a bonus, or an inheritance.


Home Builders — People in the home building process, typically ranging in age from 40 to 55, are prime candidates for Barton Interiors. This applies to both primary residences and vacations and secondary homes.

Although only expected to occur two to fives times each year for the business, this event will be the single largest dollar transaction amount.

Conducting a Business Plan Market Analysis The industry is expected to realize a steady increase over the next few years. This is primarily due to the solid growth in the number of single-parent and non-family households.

This growth also comes from baby boomers needing bigger houses to accommodate growing and extended families and, as people get older, they are buying homes rather than renting to realise tax and equity building benefits.

Favourable mortgage rates will also enable others to invest in their existing home.

Interior Design Proposal Sample | Executive Summary

DIY market growth is attributed to an increased presence of products, the personal satisfaction experienced, and the cost savings clients realise. Download a Free Marketing Plan Template This is more expensive then the do-it-yourself approach, but less costly than buying finished products from other sources.

It also provides similar feelings of creativity, pride, and individuality associated with direct creative involvement. Regardless of this data, the following trends and issues impact the success and challenges of Barton Interiors. Sales decrease when the stock market falls and when NATO takes military action.

An upbeat State of the Union address by the President correlates with an increase in sales. New home construction activity: More closely related to what is taking place in our local economy, new home construction has a significant impact on sales across all product lines.

Shifts in design trends: Major changes in design trends increase sales. The Boulder market lags behind metropolitan design trends by six to 12 months.

executive summary sample business plan for interior design

This offers a buying advantage for the store, offering a preview of what is coming and how we should adjust our in-stock inventory. Market Growth American Demographics projects the number of U.The interior design business is a go–out–of–your–house kind of home business.

While doing the business aspects inside the home, most of the sales will be done at the client's home or office as you evaluate the space, match color swatches to existing furniture and measure windows for draperies, etc. The first part of your Interior design business plan will be the executive summary.

An executive summary is an excerpt of the vital facts and figures that constitute your business plan.

Interior design business plan | KnowPapa

And although this is the last thing to be drafted, we nevertheless will give a snapshot of a typical Interior design business plan. The executive summary section of a business plan for a new business can offer information about its business model and how you plan to earn revenue.

You should also share financial projections and your anticipated expenses. Barton Interiors interior design business plan executive summary.

A Sample Interior Design Business Plan Template

Barton Interiors provides design service for home and business. Start-up home office with heavy use of website for marketing and work progress processes/5(45). Executive summary sample business plan for interior design example startup pdf structure format retail store template word restaurant | findingnollywood.

Kona-Q healthy restaurant business plan executive summary. Kona-Q is a fast-casual restaurant, serving fast, fresh, healthy grilled meats and vegetables.

Interior design business plan | KnowPapa