To ensure that key stakeholders in your business — employees, customers, suppliers, distributors, shareholders and the media — understand and support the change, you must develop a comprehensive launch plan.
Before and after logos in horizontal comparison to see the changes better.
Rational Sans, designed in collaboration with Hendrik Weber. Opinion Not to state the obvious but both old and new logos are the same thing and it's clear the brief was to update the old one, so with that in mind, the evolution is really good.
It takes the one design gesture from the old logo — the white stroke from overlap of the arrows over the letters — and creates a new, recurring visual trait for the wordmark. The thickness of the white stroke around the arrows now matches the notches in the "R" and "A"s.
It's not groundbreaking but it makes a huge difference. The old "O"-arrow device was much bolder and now it matches the weight of the other characters, which makes for a more pleasing unit.
The holding shape has also been improved with less rounded corners and more space for the wordmark to sit in. The custom font is fine and I like how they have included the notches from the logo into it. The website looks pretty nice and crisp thanks to the custom font too.
Some of the applications repeat the angle of the arrow graphic in the logo with a hard angle on the corner of the layouts that helps isolate the logo; it's a nice touch. The products themselves, though, and I'm guessing this was not part of the task of Neue Formation, feel cheap with that heavy-handed blue panel.
It's obviously appropriate in that it picks up the color from the logo but there is something off-putting about it.
Nonetheless, as an exercise in better form and function, this is a solid success.A brand's visual identity is the overall look of its communications.
Effective visual brand identity is achieved by the consistent use of particular visual elements to create distinction, such as specific fonts, colors, and graphic elements. At the core of every brand identity is a brand mark, or logo. Branding Rationale We are more than a studio, more than architects, more than designers, we are a movement – a movement that creates the right solutions that .
Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work.
Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.
An exceptional brand identity is authentic, differentiated, flexible, and works across all channels and touchpoints. It's not a logo, it's a visual system. PYRAMIDS FC Logo Design Rationale While the name of the club is Pyramids FC, and after testing the Pyramids as main brand element, the concept chosen by the Club was the Sphinx.
With this choice we achieved 3 goals: it humanizes the brand, makes it visually more interesting and also helps with activations of the sport mascot as key element in the brand identity.
|How to Announce a New Brand Identity | caninariojana.com||Etymology[ edit ] The word, brand, derives from its original and current meaning as a firebrand, a burning piece of wood. That word comes from the Old High Germanbrinnan and Old English byrnan, biernan, and brinnan via Middle English as birnan and brond.|
|Brand - Wikipedia||This can help you, the designer, clarify your thoughts before getting the concepts in front of your client. The rationales will help your client to better understand the concepts from your point of view especially if you are not there in person to present the concepts to your client.|
|Writing opinions to help logo designers create powerful logos & identities||What do you do when a client says that? It can get icky when working with clients who lack clarity.|
|How to Write a Logo Rationale - Free Logo Critiques||BrandingLogo Design A logo is not your brand, nor is it your identity.|
logo is just brand identity for a particular company. The value of logo is depend on company performance in market. people will aromatically accept that ”this logo is very nice and this logo is of this this company”, because they are using that company product or looking performance of company in market through advertising.