Political Government concerns regarding obesity have led to proposals for a sugar tax and pressure being placed upon manufacturers to reduce the amount of sugar in their products Butler
These changes have arguably undermined the caring reputation of the Cadbury brand in the UK and its association with quality Wallop Strengths Cadburys has a strong manufacturing process which can adapt to changing consumer tastes and meet these changing demands.
Despite being associated with chocolate, Cadburys has a diverse product range which enables it to compete in emerging markets Mondelez This product range is also reinforced by it being part of Mondelez.
Cadburys is associated with a strong ethical approach and this has reinforced its brand as being caring and socially responsible to societal stakeholders and environmental issues Wallop Cadburys has a strong brand and its adverts, such as the gorilla playing the drums, have created talking points for their consumers and reinforced the brand Cadbury Weaknesses Cadburys is dependent on confectionary as its main product offering and this may be impacted by any regulatory plan which may attempt to tax high sugar and high fat foods, such as chocolate Butler This would increase costs for Cadbury, who may have to pass these on to consumers either through higher prices or by producing smaller bars.
Entering new markets also requires high levels of investment, which may be possible due to it being part of Mondelez, but may also place Cadbury in direct competition with other brands owned by this group.
Cadbury also need to consider undertaking market research when changing a recipe to include consumer tastes in this process Lewis Opportunities Emerging markets may provide the opportunity for Cadbury to increase its global market share in areas such as China and Russia Mondelez Opportunities for increased market share in the USA have also been provided by the sale of Cadbury to Mondelez as they already have access to the American market.
Production can also be moved to lower cost countries where labour costs are cheaper which would help with cost savings and Cadbury may also benefit from the economies of scale offered by Mondelez Mondelez There are also opportunities in sustainability for Cadbury, which will help it reinforce its image of a caring organisation with strong connections to the society within which it operates Cadbury Threats The long-held positive association of Cadbury as a trusted and caring brand may be undermined by the activities of Mondelez, in areas such as the relocation of production plants leading to staff job losses Wallop The threat of increased costs such as fuel, transport, packaging and sugar across the world will impact on Cadburys profit margin Mondelez This will also be impacted by aggressive pricing and promotional activity from competitors and from retailers amongst increasingly cost-conscious consumers.
The demand for Cadburys' products may also be impacted by increased concerns regarding obesity and consumers becoming more health conscious Butler This may require Cadburys to increase its research and development to reduce the calorie content of its products but this should also include consumer testing Lewis Form K Annual Report' [online] Available from http:SWOT ANALYSIS.
Cadbury is a global manufacturer, marketer and distributor of branded confectionery products. The company has a strong market presence across all its operating regions.
It is the market leader in the global confectionery sector with a market share of %. Analysis of the Cadbury Business The person, who created the Cadbury business, is John Cadbury in The business started as a shop in a fashionable place in Birmingham.
- Analysis of Cadbury's Background to business The Cadbury’s company started manufacturing chocolate in Birmingham in It was set up by Mr.
John Cadbury. In the year the company changed when John and his brother Benjamin became partners and the company became known as the Cadbury Brothers of Birmingham. Analysis of The Cadbury company Essay Cadbury’s history for manufacturing chocolate started in Birmingham, which dates back to the early part of the 19th century when John Cadbury opened a shop in the centre of the city.
Until , when it was bought by Kraft in a hostile takeover, Cadbury was a UK owned company (Wallop ). Now part of the Kraft's Mondelez Group of businesses, Cadbury has undergone a number including the relocation of manufacturing plants from the UK to Poland, despite assurances before the merger that this would .
This SWOT analysis discusses Cadbury the largest global confectionery supplier, with % of global market share.